Organization of Information on Internet Retail Website
Sep 30 - Oct 30, 2019
The perceived choice overload would make costumer less willing to buy products and switch to a competitor’s website.
选择超载会使消费者不愿意购买产品，而转到竞争对手的网站。
Daily Harvest shows all of its products at once in a single webpage by default even though there is a filter option for users to refine their searches.
Daily Harvest默认在一个网页上一次性显示所有产品，尽管有一个过滤选项供用户细化他们的搜索。
However, the filter option has its own problem, it has too many sub categories under each main categories.
然而，过滤选项也有自己的问题，它在每个主要类别下有太多的子类别。
The solution for this problem is to reorganize the information presentation on the website so that first-time users can navigate the website easily. This improvement would also benefit returning users because they could use recognition to quickly finish their purchase.
这个问题的解决方案是重新组织网站上的信息展示，使第一次使用的用户能够轻松浏览网站。这种改进也会使老用户受益，因为他们可以利用识别来快速完成购买。
Research
研究
Prior knowledge is essential for building up ling-term memory across the life span, and people keep continuously revising their memory with new knowledge and experience. As Daily Harvest a relatively new business (as of 2019), users would need to use their prior knowledges to understand its business and the website.
先前的知识对建立整个生命周期的长期记忆至关重要，人们不断地用新的知识和经验修改他们的记忆。由于Daily Harvest是一个相对较新的业务（截至2019年），用户需要使用他们先前的知识来了解其业务和网站。
Hierarchical Network Model
In hierarchical network model, semantic memory organized in a hierarchical network of connected ideas or concepts. It is thought that the closer facts or properties are stored in semantic network, the less time people would need to verify the information presented to them. However, there are two problems in this model and researchers have refined hierarchical network model through their studies, which are familiarity and typicality.
在层次网络模型中，语义记忆组织在一个由相连的想法或概念组成的层次网络中。人们认为，事实或属性在语义网络中存储得越近，人们就越需要时间来验证呈现给他们的信息。然而，这个模型存在两个问题，研究人员通过研究完善了层次网络模型，这就是熟悉性和典型性。
Spreading Activation Model
If related information is stored closely, then whenever the superordinate information is presented, the subordinate information that is related to each other would be retrieved from semanticmemory. When people think, discuss, see, or hear a concept, associated nods would activate.This activation spreads strongly to closely related nods, for example, “canary is a bird,” and weakly to distant nods, for example, “penguin is a bird.”
如果相关的信息被紧密地储存起来，那么每当上级的信息被呈现出来时，彼此相关的下级信息就会从语义记忆中被检索出来。当人们思考、讨论、看到或听到一个概念时，相关的点头会被激活。这种激活会强烈地扩散到密切相关的点头，例如，"金丝雀是一种鸟"，而弱于遥远的点头，例如，"企鹅是一种鸟"。