Rehearse is an instrument practice app that guides classical instrument player to practice more effectively.
Jan 28 - July 10, 2020
Problem
Being a better musician is a common goal among musicians, but they are facing obstacles in their daily life to achieve this goal. Procrastination and lack of feedback appeared to be the top obstacles in the list. Musicians usually just practice repetitively without thinking much, and it takes a long time to advance skill level in this way.
成为一个更好的音乐家是音乐家们的共同目标,但他们在日常生活中却面临着实现这一目标的障碍。拖延和缺乏反馈似乎是列表中的首要障碍。音乐家们通常只是重复性地练习而不去多想,以这种方式提高技能水平需要很长时间。
Solution
A music practice app for classical instrument players to optimize their practice and eventually improve their performance by setting goals and reminders and providing instant feedback which powered by AI technology.
一款针对古典乐器演奏者的音乐练习应用程序,通过设置目标和提醒,并提供由人工智能技术驱动的即时反馈,优化他们的练习并最终提高他们的表现。
Product Strategy
This stage includes defining personas, discovering actual customers, performing competitive analysis, building a rapid prototype, conducting user research.
这个阶段包括定义用户画像,发现实际客户,进行竞争分析,建立快速原型,进行用户研究。
Provisional Persona
假象用户画像
A person who is at least 14 years old and lives in Los Angeles or greater area. He or she should be at least intermediate level on classical instrument(s). Additionally, he or she should be classical music lover.
一个至少14岁的人,住在洛杉矶或邻近地区。他或她应该至少具备古典乐器的中级水平。此外,他或她应该是古典音乐的爱好者。
Behaviors 行为
Usually practices alone
通常是单独练习
Have a personal electronic device
拥有一个个人电子设备
Active learner - always wants to learn new repertoire
积极学习者 - 总是想学习新的曲子
Haves trouble identifying own problems during practice
在练习中难以发现自己的问题
Goals 目标
Wants to practice more effectively
希望更有效地练习
Wants to improve music skills and performance
希望提高音乐技巧和表现
Wants to find a new way for practicing
希望找到一种新的练习方式
Wants to hear instant feedback on each practice
希望听到对每次练习的即时反馈
Customer Discovery
用户访谈
Current Issues 当前问题
Achieving the correct rhythm
达到正确的节奏
Getting the right tune
掌握正确的调音
Reaching the accurate tempo and notes
达到精确的节奏和音符
Not satisfy with current skills
对目前的技能不满意
Attitudes Toward Practice 对待练习的态度
Wanting to try an app that provides feedbacks
想尝试一下提供反馈的应用程序
Aspiring to learn more repertoires
有志于学习更多的曲子
Preferring phone only app
倾向于只用手机的应用程序
Current Behaviors 当前行为
Practicing alone
独自练习
Repetition of certain sections
重复练习某些章节
Using metronome and tuning drum for assistant
使用节拍器和调音鼓作辅助工具
Asking tutor for helps
向老师寻求帮助
Demographics 一般信息
Working professionals
在职
At least intermediate level on classical instruments
至少具备古典乐器的中级水平
Don’t take private lessons for advancing the skills
不会为了提高技能而上私人课程
Validated Persona
确立用户画像
A person who is between 25 to 30 years old and lives in Los Angeles or greater area. He or she should be at least intermediate level on classical instrument(s). Additionally, he or she should be classical music lover.
年龄在25至30岁之间,居住在洛杉矶或邻近地区。他或她应该至少具备古典乐器的中级水平。此外,他或她应该是古典音乐的爱好者。
Behaviors 行为
Usually practices alone
通常是单独练习
Have a personal electronic device
拥有一个个人电子设备
Active learner - always wants to learn new repertoire
积极学习者 - 总是想学习新的曲子
Haves trouble identifying own problems during practice
在练习中难以发现自己的问题
Goals 目标
Wants to practice more effectively
希望更有效地练习
Wants to improve music skills and performance
希望提高音乐技巧和表现
Wants to find a new way for practicing
希望找到一种新的练习方式
Wants to hear instant feedback on each practice
希望听到对每次练习的即时反馈
Competitive Analysis
竞品分析
Direct Competitors
Tunable
Real-time assessment
Variety of instrument options for tuning
Instant analysis report
Too many choices for personalization
No sound preview when sound is selected
Violy
Timely feedback for each note
Analysis report for each session
A music cloud for different repertoires
Only support 3 instruments
Expansive service price
Modacity
Reminder notification
Chat function for seeking help
Personalization on practice routine
No feedback for users
Expansive service price
Indirect Competitors
YouTube
Various ways to generate revenue
Personalized recommendation for users
No feedback for users’ practice
Slower or faster playback would alter pitch
Region restriction for certain video
Anytune
Adjustment on tune for existing music
Ability to mark up or loop partial music
Forum for discussion
Limited support for range of music
Expensive service price
Ear Trainer
Inexpensive service price
Practice status available
Quiz system for testing improvement
Basic UX/UI design
Limited range for sound generator
Conclusion
Saturated marketing for music education
A gap for instant feedback for instrument practice
Adapting machine learning or AI technology and the function of uploading music scores and detailed report would be the appropriate solution
The most important feature would be the analysis report generated by the app. In theory, the AI embedded in the app would recognize the music score that users select. So, the app needs a music library to store digital music scores. Users can upload their own pdf files, scan physical music sheets, or download music sheet from a cloud. Another important function would be setting reminders and goals. Users can set daily, weekly, monthly, and yearly reminder and goals to motivate themselves. Leaderboard is also intended to motivate users to practice by competition, but this feature needs to be tested with user. In addition chat is inspired by the leaderboard because users can interact with other users they see in the leaderboard or their friends. However, this also needs to be tested.
最重要的功能将是该应用程序生成的分析报告。理论上,该应用程序的人工智能将识别用户选择的乐谱。所以,该应用程序需要一个音乐库来存储数字乐谱。用户可以上传自己的pdf文件,扫描实物乐谱,或从云端下载乐谱。另一个重要功能是设置提醒和目标。用户可以设置每日、每周、每月和每年的提醒和目标来激励自己。排行榜也是为了通过竞争来激励用户练习,但这个功能还需要在用户中进行测试。此外,聊天也受到排行榜的启发,因为用户可以与他们在排行榜上看到的其他用户或他们的朋友互动。然而,这也需要进行测试。
Rapid Prototyping
User Research
The customer problem was validated because all of my participants had some difficulties during practice. Also, my value proposition was validated as well because most of them (5/6) thought this app could help them to practice more efficiently. However, my proposed business model, which was a monthly subscription, was not accepted because all of them wanted a flat rate model.
问题得到了验证,因为我的所有参与者在练习时都有一些困难。此外,我的价值主张也得到了验证,因为他们中的大多数人(5/6)认为这个应用程序可以帮助他们更有效地练习。然而,我提出的商业模式,即按月订阅,没有被接受,因为他们都想要一个统一的收费模式。
Overall, I decided to persevere with this idea because my problem and my solution were validated in user research.
总之,我决定坚持这个想法,因为我的问题和我的解决方案在用户研究中得到了验证。
Information Architecture
This stage includes defining user stories and use cases, brainstorming feature lists, creating site map, and ideating user flows.
这个阶段包括定义用户故事和用例,头脑风暴功能列表,创建网站地图,以及构想用户流程。
User Stories
As a musician, I want to get detailed feedback for each of my practice so that I can improve my skills based on the feedback.
作为一名音乐家,我希望在每一次练习中都能得到详细的反馈,这样我就能根据反馈来提高我的技能。
As a musician, I want to set reminders so that I can remind myself to practice certain pieces and not being procrastinated.
作为一个音乐家,我想设置提醒时间,这样我就可以提醒自己练习,而不是拖延。
As a musician, I want to keep all of my music scores in place so that I can pull them out easily.
作为一个音乐家,我想把我所有的乐谱集中放置,这样我就可以轻松地把它们找出来。
As a musician, I want to tune my instrument before I practice so that I can play the musical pieces in tune.
作为一名音乐家,我想在练习前调好我的乐器,这样我就能按调子演奏音乐作品。
As a musician, I want to get notification from my phone so that I would stay in a fixed schedule for practicing.
作为一个音乐家,我希望从我的手机上得到推送,这样我就能保持在一个固定的时间表上进行练习。
As a musician, I want to know the hours I practice so far so that I know my practice progress.
作为一个音乐家,我想知道到目前为止我练习的时间,这样我就知道我的练习进度。
As a musician, I want to set goals so that I would be motivated to practice for a certain amount of hours.
作为一个音乐家,我想设定目标,这样我就会有动力去练习一段时间。
As a musician, I want to be able to record my practice so that I can go back and listen my practice and spot the mistake I had before.
作为一个音乐家,我希望能够记录我的练习,这样我就可以回去听我的练习,发现我之前的错误。
As a musician, I want to have a metronome when I practice so that my pace would be constant through the whole practice.
作为一个音乐家,我希望在练习时有一个节拍器,这样我的节奏就会在整个练习中保持不变。
Use Cases
Start Recording the Practice Session
录制每次的练习
Step 1) Click “Record” at the bottom of the home screen
Step 2) Click “Start Recording” to record to session
Step 3) Select the music piece that user wants to practice now
Step 4) User select the instrument and frequency to tune is or her instrument
Step 5) Click the metronome to set the tempo of the practice session and user
can switch between tuner and metronome while practicing if he or she wants
Step 6) Select the note and tempo for metronome
Step 7) Click the play button to start or stop button to pause after he or she starts recording
Step 8) Click "done" to finish recoding the session
Step 9) An analysis report would pop out for user to get insight of his or her practice
Listen Past Recordings and View Past Analysis Reports
听以前的录音并查看分析报告
First Route
Step 1) Click "Record" at the bottom of the screen
Step 2) Click the desired folder
Step 3) Find the desired session
Step 4) Tape the play button on the left to listen the recording
Step 5) Select the dots on the right side of the screen
Step 6) Click "view practice report" to view the analysis report corresponding with the session
Step 7) Click "done" to exit the page and go back to the practice session screen
Second Route
Step 1) Click "Record" at the bottom of the screen
Step 2) Click the magnifier button to search for a specific session
Step 3) Select by time or by name
Step 4) Select the time or type the name
Step 5) Tape the play button on the left to listen the recording
Step 6) Select the dots on the right side of the screen
Step 7) Click “view practice report” to view the analysis report corresponding with the session
Step 8) Click “done” to exit the page and go back to the practice session screen
Site Map
User Flows
Interaction Design
This stage includes creating high-fidelity wireframes for the native app and a marketing website for promotion, and building a final solution prototype for future validation.
这个阶段包括为本地应用程序和用于推广的营销网站创建高保真线框,并为未来的验证建立最终解决方案的原型。