Veloart is a harmonious fusion, weaving cycling into the fabric of artistry and community.

Jul 11 - Aug 19 2023

BRAND BRIEF

We have been pursuing one thing all along - to balance our lives with bicycles, where if the distance is the test, we embrace the scenery on the road and draw freedom from the wind.

我们一直在经营一件事情,那就是用自行车平衡我们的生活。如果距离是考验,就在路上领略风景,从风中汲取自由。

ABOUT US

Veloart is not just a bike store; it's a sanctuary where cycling meets art, culture, and community.

Our mission is to redefine the cycling experience by infusing it with creativity, beauty, and a sense of purpose.

We are passionate about curating a handpicked selection of high-quality bicycles that embody craftsmanship and style. Beyond offering expert mechanical bike servicing, we strive to foster a culture of exploration, freedom, and sustainability.

Veloart is more than a destination; it's an immersive world that celebrates the art of cycling and inspires riders to rediscover the joy of pedaling through life.

Veloart不仅仅是一家自行车店。这里是自行车,艺术,文化,社区的结合体。

我们的使命是为自行车注入创意、美感和使命感,重新定义骑行体验。

我们热衷于挑选工艺和高品位的自行车。除了专业的自行车修理服务之外,我们还在努力发展探索、自由、持续性的文化。

Veloart不仅仅是一个目的地。这是一个投入的世界,庆祝骑自行车,鼓励骑手们通过骑自行车重新发现人生的快乐。

PROFILE

通过将独特的艺术风格、专业的关怀和充满活力的社区互动融合在一起,我们极大地提升了骑行的体验。

每辆自行车都是我们的艺术品,每一个细节都经过精雕细琢,确保骑行时的愉悦感不仅仅来自于性能,还来自于美感。

我们不仅仅是一个自行车品牌,更是一个充满活力和共鸣的社区,共同探索骑行与艺术的奇妙交融。这种独特的组合为我们的骑手创造了一个令人陶醉的、充满灵感的骑行体验。

PURPOSE

To ignite a passion for cycling as an artistic expression, promoting a sustainable and enriching lifestyle.

点燃对骑行的激情,将其作为一种艺术表达,促进可持续且充实的生活方式。

VISION

To be a trailblazer in the fusion of cycling and art, sparking creativity and connection within the cycling community.

成为骑行与艺术融合的先驱,激发骑行社区内的创造力和联系。

MISSION

o curate a diverse collection of aesthetically captivating bicycles, offering meticulous servicing, and nurturing a culture that embraces the beauty of urban cycling.

提供多样化的富有审美感的自行车的购买,提供细致入微的服务,并培养一种拥抱城市骑行之美的文化。

VALUE

Creativity, Excellence, Sustainability, Community, Expression.

创造力、卓越、可持续性、社区、表达

DEVELOPMENT

2013

Creation of Veloart and Introduction of Related Technologies

创⽴并引进专业相关技术

2014

Introduction of three folding bicycle brands

引进三个⼿⼯折叠⾃⾏⻋品牌

2015

Introducing and representing multiple international bicycle component brands.

引进及代理多个国际⾃⾏⻋零件品牌

2016

Officially becoming the first Brompton dealer in China

正式成为⾸家Brompton经销商

2017

First-ever riding event with 100+ participants from Guangdong, Hong Kong, and Macau

国内⾸次组织粤港澳超百⼈骑⾏活动

2018

Planned multiple business events related to Brompton

策划多个Brompton相关商业活动

2019

Designing branded merchandise and using them for charitable purposes

设计品牌周边⽤品,并⽤作慈善⽤途

2022

Establishing and creating a bicycle community in the Chengdu market.

进入成都市场并创建自行车社群

2023

Initiated the Dongshankou Museum project and established a new flagship store

创⽴东⼭⼝博物馆项⽬,成立新的旗舰店

TARGET AUDIENCE

Our main target customers are in the 18-40 age range, primarily males, located in first-tier and new first-tier cities. Over the past two years, there's been a rise in female users, often associated with male cyclists' households or social circles, possibly influenced by the pandemic-induced outdoor socializing trend. They work in fields like corporate management, entrepreneurship, advertising, photography, brand management, and freelancing.

我们的⽬标客户主要集中⼀线及新⼀线城市的⼈群,他们在18-40岁的男性年龄段,近两年⼥性⽤户有明显上升现象,⼥性⽤户主要来⾃于与男性⾃⾏⻋⽤户家庭或社交圈⼦,可以理解为近⼀两年疫情引发起的骑⾏热是由户外社交需要对⼥性的影响。他们分别以从业(企业管理⼈员、个体创业者、⼴告摄影及品牌运营者、⾃由职业者)为主。

注重生活质量

喜欢接受新事物

有稳定收入

热爱户外运动

家庭为单位

THE MARKET

As the city's infrastructure for shared bicycles improved and people's modes of transportation evolved, reliance on convenience emerged. Starting from addressing the "last mile" problem of urban commuting inconvenience, this has evolved into a demand for outdoor activities today. Cycling has seamlessly integrated into lifestyle due to its flexibility – it lacks fixed usage locations, and time constraints, has a high frequency of use, and addresses transportation needs for many. As a result, cycling is seen by a large consumer base as a primary choice for outdoor activities.

随着共享单⻋的城市配套的完善,经过⼈们对出⾏⽅式的改变,依赖。从解决城市交通不便的“最后⼀公⾥”演变⾄今天的⼈们对户外运动的需求,⾃⾏⻋运动是最容易融⼊到⽣活⽅式⾥。因为它没有固定的使⽤场所没有限定的使⽤时间使⽤频率⾼,还能解决部分⼈出⾏的问题。所以⾃⾏⻋被⼴⼤消费者看作户外运动的⾸要选择

We believe that the convenient storage and portability of folding bicycles perfectly solve the temporary storage issue while riding and can be paired with any form of transportation for longer journeys. These attributes, compared to more specialized road bikes, have a lower threshold and appeal to a wider audience, contributing to greater potential for sustained consumption. Our premium approach has accumulated precise and high-quality customers for future development, making it easier to propagate professional techniques and brand values, develop ancillary industries, and organize cycling events.

我们认为,折叠⾃⾏⻋的⽅便收纳和携带的特性,可以完美解决了骑⾏出⾏暂时存放的问题,还有可配搭任何交通⼯具使⽤以满⾜更远的⽬的地。这些属性⽐起更专业的公路⾃⾏⻋⻔槛更底,使⽤⼈群更为⼴泛。还有更⼤的可延续性消费的可能。⾼端路线为我们以后的发展⽅向累积了精准且优质的客户,以⽅便我们更容易地传播专业技术和品牌价值观,开发周边产业和骑⾏活动。

Based on our observations, our customer base is likely to grow with family needs. For family outings, they purchase folding bicycles as a unit. This confirms our prediction that folding bicycles will more easily integrate into people's lives, with sustained consumer demand lasting for years. This also fosters consumer reliance on our services and builds deeper trust.

根据我们的观察,我们的客户⼈群会随着家庭需要⽽且增⼤,为了满⾜出游,他们会以家庭为单位地购⼊⾃⾏⻋数量,这也是肯定了我们对折叠⾃⾏⻋更容易进⼊⼈们⽣活的预测,并且消费需求的延续性可⻓达数年,并且有助于消费者对我们服务的依赖和建⽴更深层⾯的信任

Brand aftermarket services are a core focus for us. They enhance customer loyalty and offer professional services that elevate our market competitiveness and reputation, setting us apart from conventional bicycle sales models. Professional technical services will become increasingly important in the development of cycling, as they foster trust and help establish the authority of our products. With a decade spent building this core brand direction, we have become a benchmark in the sales and technical aspects of the industry.

品牌后市场是我们重点发展的核⼼,⼀⽅⾯可以巩固客户的粘合度,其次是专业服务类有利于我们在市场上的竞争⼒以及服务⼝碑,同时也有别于普通销售⻋让的经营模式。专业技术服务,在⾃⾏⻋发展的⻆⾊将会越来越重要,它能换取客户的信任,和⽅便我们推动产品的权威性。⽽我们⽤了10年去建⽴这个品牌核⼼,基于这个核⼼发展⽅向,已经成为⾏业内的销售和技术领域上的标杆品牌

COMPETITIVE
ADVANTAGE

ARTISTIC CURATION

Veloart stands apart by meticulously curating bicycles that captivate the senses and spark inspiration.

Each bike in our collection is a piece of art, blending aesthetics with functionality, making the cycling experience an elevated form of self-expression.

我们的首要竞争优势在于我们对自行车的精心定制,将艺术融入每一辆自行车的设计中。我们不仅仅是自行车的提供者,更是骑行艺术的传承者。

我们深入研究设计、色彩、材料等方面,以确保每辆自行车都是一件独特的艺术品。我们的自行车不仅在功能上卓越,更在外观上引人入胜。

每一款自行车都是一种自我表达的载体,让骑手在城市的大街小巷中展示个性与风格。

CREATIVE WORKSHOP

We go beyond traditional bike servicing by organizing creative workshops that celebrate the intersection of cycling and art.

From bike customization to art exhibitions that highlight cycling culture, Veloart encourages riders to explore their artistic side and share their passion with the community.

我们不仅仅是一家自行车销售商,更是一个将骑行与艺术融合的创意社区。

通过定期举办创意研讨会,我们为骑手创造了一个创意和艺术的聚集地。这些研讨会涵盖了多个领域,从自行车美学到艺术创作,从城市探索到环保理念。

此外,我们举办艺术展览和骑行活动,展示骑行文化的多样性,激发骑手探索艺术与骑行的奇妙交融。

SUSTAINABILITY FOCUS

Veloart is committed to sustainability, promoting eco-friendly practices and encouraging riders to embrace green urban mobility.

We collaborate with environmentally conscious brands and engage in initiatives that support environmental preservation, inspiring a responsible cycling lifestyle.

我们的可持续性关注是我们的另一项核心竞争优势。

在当前环保意识日益增强的时代,我们致力于为骑手提供可持续性的骑行选择。我们与环保品牌合作,使用环保材料,推广绿色出行方式,鼓励骑手采取环保的行动。

通过这种关注,我们不仅仅提供高品质的自行车,更呼吁骑手们加入我们,一同为保护地球环境贡献力量。

BUSINESS

SCPE

RETAIL SHOWROOM

At the heart of our business, Veloart's retail showroom stands as a captivating gallery of handpicked bicycles that embody the perfect fusion of art and engineering.

Here, cyclists can explore a diverse collection of premium small-wheel bicycles, folding bikes, road bikes, mountain bikes, and more, each chosen for its outstanding design, performance, and craftsmanship.

Our knowledgeable team is dedicated to assisting customers in selecting the ideal bicycle that suits their unique needs and preferences, ensuring an unforgettable shopping experience.

在我们业务的核心,Veloart的零售陈列室是一个迷人的画廊,展示了精心挑选的自行车,它们完美地融合了艺术与工程。

在这里,骑行者可以探索多样化的高品质小轮自行车和折叠自行车精选系列,每款自行车都因其卓越的设计、性能和工艺而受到选择。

我们富有知识的团队致力于协助客户选择符合其独特需求和偏好的理想自行车,确保一个难忘的购物体验。

EXPERT SERVICING CENTER

To complement our exceptional bike selection, Veloart operates a state-of-the-art servicing center that specializes in small-wheel bicycles and folding bikes.

Our team of skilled mechanics has extensive expertise in these specialized bikes, delivering meticulous maintenance, tune-ups, and repairs to keep every bike in peak condition.

We understand that well-maintained bicycles not only enhance performance but also ensure the safety and enjoyment of riders.

As such, we take great pride in offering reliable and timely servicing, guaranteeing that each cyclist can embark on their journeys with confidence and peace of mind.

为了配合我们卓越的自行车选择,Veloart经营一家专门从事小轮自行车和折叠自行车的先进维修中心。

我们的熟练机械师团队在这些专业自行车方面拥有丰富的专业知识,提供精心维护、调整和维修,以保持每辆自行车处于最佳状态和确保骑行者的安全和乐趣。

因此,我们非常自豪地提供可靠和及时的维修服务,确保每位骑行者都能自信和安心地开始他们的旅程。

SUPPLY CHAIN OF SELLING PARTS

Beyond selling complete bicycles, Veloart has established a robust supply chain network to meet the diverse demands of cyclists for quality parts and accessories.

Recognizing the significance of genuine and reliable components in enhancing a bike's performance, we collaborate with leading manufacturers and distributors worldwide to offer a wide range of premium parts.

Whether riders seek specialized gear, upgrade kits, or replacement components, Veloart provides a curated selection of products to ensure every cyclist's needs are met.

除了销售完整的自行车,Veloart还建立了强大的供应链网络,以满足骑行者对优质零配件和配件的多样需求。

我们认识到真实可靠的零部件对于提升自行车性能的重要性,因此我们与全球领先的制造商和分销商合作,提供广泛的优质零部件。

无论骑行者寻求专业装备、升级套件还是更换零部件,Veloart都提供精选的产品选择,确保满足每位骑行者的需求.

GUANGZHOU FLAGSHIP

289 Guangzhou Blvd M, Yuexiu District, Guangzhou, Guangdong, China 510600

GUANGZHOU
BRROMPTON MUSEUM

2 Xinhepu 3 Rd, Yuexiu District, Guangzhou, Guangdong, China 510080

CHENGDU WORKSHOP

28 Binsheng St, Qingyang District, Chengdu, Sichuang, China 610015

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